looks at the world of advertising and marketing.
Tonight: Everybody's Blowing Bubbles
Every year thousands of new products are launched at an unsuspecting British public. They've been tried, tested, packaged and promoted with all of the skills which advertising and marketing can muster. Yet up to 70 per cent of them fail.
Charlotte Allen reports from the world of the big, the bold and the ballyhoo, which can include everything from a pop group to an American bubble gum promoted with a campaign costing over a million pounds.
BBC Scotland