The rags-to-riches story of rap star Jay-Z, who escaped the Brooklyn ghetto of his childhood to acquire a personal fortune of$320 million. Finance guru Alvin Hall looks at how Jay-Z built his empire from scratch, with 20 million CD sales and a host of other businesses under his wing, and at how big-name American brands are hiring his business savvy to help them too. Producer Richard Fenton-Smith
See also the film Backstage tomorrow at 12.10am on BBC2
Talking to the man who talked to the man: page 137