TONIGHT'S talk is the first of a series of five J- which are being given by Mr. Knights, who is a Fellow of the Incorporated Sales Managers' Association. He has contributed an article on Salesmanship to the forthcoming edition of the Encyclopadia Britannica, and is the author of several books on the subject. This series is a new departure in wireless programmes, but in the present era it is hardly an exaggeration to say that Salesmanship is the mortar which binds the bricks of industrial civilization together. In his first talk Mr. Knights considers the relations of salesmanship to the community in general, to industry and to social life.