It's week three and each team has$50,000 to create a viable promotion for Procter & Gamble's newest product: vanilla mint crest toothpaste. The women use a marketing agency and call on a celebrity to inject some kudos, while Andy has big ideas to help the men with their endorsement. For the second week in a row, there's a shake-up in the boardroom. New.
Repeated 1120pm on BBC2