A series of five programmes exploring current thinking in psychology
2: Public Opinion
How accurate are opinion polls and what influence do they have? Why are they sometimes wide of the mark? Is there a better way of discovering public opinion?
Peter Evans introduces the topic, and chairs a discussion between:
David Butler , Fellow of Nuffield College,
Oxford Barbara Mostyn. psychologist and market researcher and Robert Worcester , Chairman of MORI
Producer DANIEL SNOWMAN
* INFO: page 7718