Stephen Fry and John Bird star as masters of spin Charles Prentiss and Martin McCabe. Written by Mark Tavener. In the final episode of the current series, Prentiss McCabe face one of their biggest challenges to date: re-launching men. Charles throws himself wholeheartedly into the commission but finds he is struggling when the best poster campaign he can come up with is the slogan "Stand by Your Man" accompanied by a picture of a man.
But then he hits upon the "reverse message" wheeze. With Tony Gardner , Tom George and James Vaughan. Producer Dawn Ellis