What do we make - what will they buy? Spotlight on the export drive: new ideas -new products-new markets.
Just how effective is the British National Export Council? It gets nearly a million pounds' worth of government money each year to finance its worldwide operations; It sends businessmen on missions to scores of overseas territories; but has it outgrown its usefulness now that Britain is starting to maintain a trade surplus?
Giles Merritt, Export Editor of the Financial Times, has made a film report on the Council, and his observations are examined by Peter Tennant, the organisation's Director General, under the chairmanship of Economics Correspondent Graham Turner