Pushing the Fourth Button.
"If Channel Four shows only the recognisable mixture as before, easy packages off acceptable shelves, we're dead before we start."
In November next year Jeremy Isaacs, Chief Executive of Channel
Four, faces the challenge of breaking the mould of Television broadcasting. In the first of a new series about broadcasting and the press, he talks to Michael Charlton about his hopes for the new Channel.

(Michael Charlton talks to Alasdair Milne, Managing Director, BBCtv: 11 November)