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The Network

BBC Radio 4
on BBC Radio 4 FM

The future of the mass media is in narrowcasting: specialist broadcasting for special interest groups. But advertisers want their message to reach as many people as possible. Alun Lewis asks whether these two conflicting interests can be reconciled. Producer Toby Murcott
E-MAIL: the.network@>bbc.co.uk
WEB SITE: http://www.bbcnc.org.uk/radio /radio4/network

Contributors

Unknown:
Alun Lewis
Producer:
Toby Murcott
Source: Radio Times

BBC Radio 4 FM

About BBC Radio 4

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