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Market Forces

on BBC Radio 4 FM

Four programmes in which Jenny Cuffe charts the forward march of the marketing battalion.
3: Packaging the Professions
Dentists selling a sweeter smile, architects signing up image consultants and lawyers soliciting on radio commercials ... contrary to all traditional practice, the professions have now been pushed into the market place.
Producer JOY RATWOOD

Contributors

Unknown:
Jenny Cuffe

BBC Radio 4 FM

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