Its People at Work-7
Professor JOHN HILTON
THIS EVENING'S BROADCAST will deal with demand and supply ; with what the customer wants, and, more important still, with what he can be made to want.
Professor Hilton will say something about the right article in the right wrapper at the right price : about fads, fancies, and fashions ; about delivery and standardisation ; market penetration, and market research.
His talk next Thursday will be on ' Urges, Incentives, and Rewards '