7/8. Spoilt by Choice. We take choice for granted in everything from hospital care to gadgets, changing suppliers and brands when we're unhappy. So when some of us freely admit we would dump our partners for
El million, is this just the next logical step or personal gratification going far too far? Bob Tyrrell asks how far we now regard loyalty as anachronistic and what exactly we win and lose by being more selfish, producer Simon Coates