A biography written and narrated by David Cohen Behaviourism, the form of psychology invented by J. B. Watson , seeks to account for behaviour in terms of life experiences. Yet it is a paradox that this form of psychology fails to account even for the life of Watson himself.
Why did this rebellious man take so long to confront scientific orthodoxy? How was Watson, after he was sacked from academic life, able to become the guru of Madison Avenue, transforming the then primitive practice of advertising into the image-orientated demigod of today?
Producer DAVID PATERSON