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Sport on 5

on Radio 5

Mark Saggers with sports news and lively debate, plus special reports ahead ofEuro 2004 and Sports Shorts. And from 8.30-9.30
Jonathan Overend reports on all the major tennis news, live from the Queen's Club in London.
9.30-10.00 Brand It like Beckham
3/4. Paul McKenzie investigates the links between sports and commercial branding. This edition explores the branding and sponsorship of tournaments, with a spotlight on the Olympics, Euro 2004 and the Champions League.

Contributors

Unknown:
Mark Saggers
Unknown:
Jonathan Overend
Unknown:
Paul McKenzie

Radio 5

Appears in

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